Content Marketing Specialist

  • Marketing
  • Brussels, Belgium

Content Marketing Specialist

Job description

Our Marketing team is growing! If you’re looking to work in a dynamic tech company with high growth, this is for you!

About Us:

AppTweak is the leading ASO tool driven by data science. AppTweak empowers mobile leaders - such as Amazon, Jam City, Yelp and Adobe - to grow their apps and games with actionable insights in a simple interface.

Committed to developing the most accurate, transparent and easy-to-use ASO tool on the market, AppTweak supports over 1,500 app developers and game publishers worldwide. AppTweak’s all-in-one platform offers ASO Intelligence, Ad Intelligence, App Intelligence and Market Intelligence.

AppTweak has been awarded the “Best ASO Tool” by the App Growth Awards community and was recognized as the 6th Fastest-Growing Technology Company in Deloitte Belgium’s Fast 50 competition. Launched in 2014, AppTweak serves customers from all corners of the world, with offices in Brussels, San Francisco, Tokyo and Bengaluru.

About the Role:

The Content Marketing Specialist will support the Marketing team to promote AppTweak through various channels with a strong focus on inbound marketing, lead generation and content creation. You will be responsible for finding and leveraging relevant opportunities to increase AppTweak’s digital presence and reputation across the web. You will be an integral part of the team developing Personas and User Journeys needed to optimize the inbound marketing and communication strategy.

Your Responsibilities:

  • You will create content such as blog posts, user guides, whitepapers or FAQ videos to support inbound lead generation initiatives.

  • You will help distribute and promote content through social media marketing, email marketing and other relevant distribution channels.

  • You will collaborate with partners to create industry-leading content while positioning AppTweak as the ASO tool leader.

  • You will monitor website performance and implement SEO best practices to grow website traffic and marketing-qualified leads.

  • You will assist the marketing team in the definition, analysis and implementation of the inbound strategy, including Personas and User Journeys.

  • You will stay current with emerging opportunities in the digital marketing world.


Your Skills:

  • You are fluent in both written and spoken English (C1 - C2). Any additional languages are a plus. 

  • You have a Bachelor or Master degree in Marketing, Communication or Business.

  • You demonstrate excellent writing skills and strong knowledge of SEO.

  • You have excellent research and organizational skills.

  • You are comfortable with analytics, data and excel.

  • You have a strong interest in the digital ecosystem, new technologies, data, apps and/or a great understanding of the mobile app industry.

  • Experience in video editing is a plus.

  • Familiarity and experience working with tools like Hubspot, Semrush, Mailchimp, and Livestorm are a bonus.

  • Experience with social media advertising is a plus.

Your Profile:

  • You absolutely love writing and proofreading.

  • You see yourself as a highly motivated, dynamic and results-driven individual.

  • You are rigorous, well-organized, methodical and analytical.

  • You are flexible and autonomous, while you have the ability to work in a team.

  • You love food (optional).

What you'll get:

  • You have the chance to join an exciting and fast growing company where turnover is almost nonexistent!

  • You will work in an environment where work-life balance is not just a buzzword.

  • Supportive and collaborative environment focused on personal growth.

  • Regular general team meetings and demo days to make sure everyone is aligned with AppTweak's growth path

  • Lunch & learn workshops

  • Have the chance to discover new food recipes, because yes, we love food!

  • 20 paid holidays a year + 12 days RTT

  • Yearly company wide team building in Europe

  • Great hospitalisation and group insurance

  • A budget to help you set up/improve your home office 

Please note you will need a valid visa/work permit to be eligible for the role in the country you are applying for.