Demand generation manager

  • Marketing
  • Bruxelles, Belgium

Demand generation manager

Job description

Looking for a meaningful experience in a fast-growing tech company with a human-centric approach? Join our amazing team and help grow the world’s most popular apps and games!


Who are we?

AppTweak is the leading App Store Optimization (ASO) tool - think SEO but then for the app stores. AppTweak empowers 1,600+ mobile leaders - such as Amazon, Jam City, Yelp, and Adobe - to grow their apps and games with actionable insights in a simple interface.

Launched in 2014, AppTweak has grown to a team of more than 75 people with offices in Brussels, San Francisco, Tokyo and Bengaluru. In April 2021, AppTweak raised a $22 million investment in series B funding. We’re gearing up for fast growth and are looking for ambitious individuals to join our team.

We are looking for an amazing Demand Generation Manager to join our second-stage rocket ship! 🚀

About the role:
You'll be joining AppTweak at a super exciting time! As Demand Generation Manager, you will work hand-in-hand with the Head of Marketing and play a key role in revenue growth by developing multi-channel demand generation programs. We're looking at you to set up a marketing automation strategy and help us be more efficient with attracting, engaging and nurturing inbound leads.


What is expected from you?

  • Plan and execute end-to-end demand generation programs

  • Develop and scale paid acquisition strategies to build a pipeline

  • Create content such as blogs, whitepapers and videos to support inbound lead generation initiatives

  • Launch lead nurturing campaigns that leverage email, web, and social channels

  • Oversee HubSpot automation, including database management, building campaigns, and troubleshooting technical issues

  • Establish a reporting routine with the sales and marketing team to get insights into how to improve lead quality

  • Demonstrate leadership, strategic thinking, and execution excellence

  • Inspire, develop and manage a team of innovative marketing professionals


Requirements


Who are we looking for:

  • Bachelor or Masters degree in Marketing, Communication or Business

  • 3-5 years of experience in inbound marketing or demand generation

  • Experience in a SaaS or hyper-growth environment

  • Proven track record managing team of marketing specialists

  • Proficiency in marketing automation (HubSpot preferred)

  • Excellent communication skills both written and verbal (English)

  • Proactive, results-driven, and highly motivated

  • Learner mindset, always eager to improve both personally and professionally

  • You love food (optional)

What you'll get:

  • Opportunity to connect with a variety of high-profile apps and games across different verticals. 

  • Exciting and fast-growing company with a people-first culture. “Diversity” and “work-life balance” are not just buzzwords at AppTweak.

  • Flexibility in your work and opportunities for continuous learning and creative thinking.

  • Chance to discover new food recipes, because yes, we love food!

  • Bi-yearly company-wide team building in Europe

  • 20 paid holidays per year + 12 days RTT and many other benefits.

  • Hybrid office / work from home environment.



So if you are motivated, ready to learn, and have a curious and innovative mindset, we’d love to meet you!