Growth Marketing Manager

Job description

Who are we?

AppTweak is the leading App Store Optimization (ASO) tool - think SEO but then for the app stores. AppTweak empowers 1,700+ mobile leaders - such as Amazon, Jam City, Yelp, and Adobe - to grow their apps and games with actionable insights in a simple interface.

Launched in 2014, AppTweak has grown to a team of more than 75 people with offices in Brussels, San Francisco, Tokyo and Bengaluru. In April 2021, AppTweak raised a $22 million investment in series B funding. We’re gearing up for fast growth and are looking for ambitious individuals to join our team.

We are looking for a passionate Growth Marketing Manager to join our second-stage rocket ship! 🚀

You'll be joining AppTweak at a super exciting time! As a Growth Marketing Manager, you will play a key role in revenue growth by creating high-quality content and developing multi-channel demand generation programs. We're looking at you to set up a marketing automation strategy and help us be more efficient with attracting, engaging, and nurturing inbound leads. 

You’ll report to Alexandra, our Head of Marketing, based in San Francisco.

Your responsibilities:

  • Inspire, lead, and manage a team made of 3 content marketers to grow and perform in their roles.

  • Own the demand generation strategy by implementing and executing end-to-end programs to drive brand awareness, inbound pipeline generation, and accelerated inbound revenue.

  • Set up a lead nurturing strategy from scratch by using Hubspot.

  • Manage multi-channel media budget and external agencies handling cross channels campaigns.

  • Scale paid acquisition strategies to build a pipeline and reach our strong growth targets.

  • Supervise content creation such as blogs, whitepapers, and videos to support inbound lead generation initiatives.

  • Actively participate in cross-department collaboration with the Marketing and Sales teams to ensure process alignment, smooth communication, and to understand how the Demand Generation activity converts customers. 


Your profile:

  • You are fluent in English;

  • Master’s degree in Business, Communication, Marketing, or any relevant field;

  • 3+ years experience inbound marketing or demand generation;

  • Mastery in marketing automation (Hubspot or equivalent);

  • Outstanding leadership capabilities, including the ability to successfully motivate and challenge a team;

  • Former experience in a SaaS company or in a hyper-growth environment;

  • Strong entrepreneurial mindset; you're hands-on and autonomous. You find creative solutions to problems in a fast-moving environment;

  • Proactive, results-driven, and highly organized, with strong attention to detail;

  • Brilliant communication skills (written & verbal) both with external partners and within an organization;


  • Experience in the mobile industry;

  • You love food!

What's in it for you?

   1. We care about you

  • An exciting and fast-growing company with a people-first culture. “Diversity” and “work-life balance” are not just buzzwords at AppTweak.

  • Flexibility in your work and opportunities for continuous learning and creative thinking.

  • Supportive and collaborative environment focused on personal growth.

  • Hybrid office/work from home policy.

  • 20 paid holidays per year + 12 days RTT on top of the fundamentals (meal vouchers, annual “éco-chèques”, hospitalization & group insurance, end-of-the-year bonus, etc.)

  • Fresh fruits, nuts, and snacks self-serve in the office.

  • 1 volunteering day every quarter dedicated to helping a Brussels-based organization.

  • Chance to discover new food recipes, because yes, we love food!

    An inspiring environment

  • Chance to connect with a variety of high-profile apps and games across different verticals.

  • A unique company culture based on 4 values: Learn, Play, Perform, Friendly.

  • A diverse team within a flat hierarchy. Altogether we speak more than 15 languages.

  • Bi-yearly company-wide team building in Europe to meet your colleagues from all over the world.

  • A combination of personal and company growth to accelerate your career and help you reach your goals.

  • Regular general team meetings and demo days to make sure everyone is aligned with AppTweak's growth path, mission, and vision.

If you have what it takes to help us grow, we’d love to hear from you!