Marketing Associate (Japan)

  • Marketing
  • Tokyo, Japan

Marketing Associate (Japan)

Job description

AppTweak is expanding its Sales and Marketing team in Japan! We’re looking for a dynamic, ambitious and talented Marketing Associate based in Tokyo to support the growth of our business!

About Us:

AppTweak is the leading ASO tool driven by data science. AppTweak empowers mobile leaders - such as Amazon, Jam City, Yelp and Adobe - to grow their apps and games with actionable insights in a simple interface.

Committed to developing the most accurate, transparent and easy-to-use ASO tool on the market, AppTweak supports over 1,500 app developers and game publishers worldwide. AppTweak’s all-in-one platform offers ASO Intelligence, Ad Intelligence, App Intelligence, and Market Intelligence.

AppTweak has been awarded the “Best ASO Tool” by the App Growth Awards community and was recognized as the 6th Fastest-Growing Technology Company in Deloitte Belgium’s Fast 50 competition. Launched in 2014, AppTweak serves customers from all corners of the world, with offices in Brussels, San Francisco, Tokyo, and Bengaluru.

About the Role:

As Marketing Associate, you will support the global marketing team with content and lead generation initiatives to grow Japan’s business. You will be in charge of increasing AppTweak’s visibility through content creation, social media, online & offline events and media partnerships. Additionally, you will work together with the sales team to optimize AppTweak’s lead generation funnel and nurture prospects into sales-qualified leads. You will work together with the global marketing team to develop and execute promotion campaigns aligned with AppTweak’s global marketing goals.

Your Responsabilities:

  • Create content such as blogs, whitepapers, videos etc., to support inbound lead generation initiatives.

  • Collaborate with partners to create industry-leading content while positioning AppTweak as the ASO leader.

  • Monitor website performance and implement SEO best practices to grow website traffic and marketing-qualified leads.

  • Design, build and maintain our social media presence in harmony with overall strategy and goals.

  • Organize both offline and online events from ideation to execution.

  • Develop email automation and lead nurturing campaigns to move leads through the funnel.

  • Support global marketing team to develop SEM and social media advertising campaigns optimized for the Japanese market.

  • Identify trends, insights and optimize spend and performance based on the insights.

  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

  • Staying current with emerging opportunities in the app marketing world.


Your Skills:

  • Bachelors in Marketing or Communications, Masters preferred.

  • Fluent in English and Japanese.

  • Minimum of 3 years of experience in digital marketing or content marketing.

  • Excellent writing skills and strong knowledge of SEO.

  • Experience in a SaaS or B2B environment.

  • Interest in new technologies, data, apps and a great understanding of the mobile app industry is vital.

  • Familiarity and experience working with tools like Google Analytics, Hubspot, Semrush, Mailchimp, and Livestorm are a bonus.

  • Experience with email marketing automation and demand generation is a plus.

  • Experience with social media advertising is a plus.

Your Profile:

  • You see yourself as a highly motivated, dynamic and results-driven individual.

  • You are rigorous, well organized, methodical and analytical (result-driven).

  • “Initiatives” and “responsibilities” are not scary words for you.

  • You are a great listener, and you are willing to learn and improve personally and professionally.

  • You want to expand your knowledge in the industry and contribute to the expansion of AppTweak in Japan.

What you'll get:

  • You will have the chance to try new initiatives, and have a real impact on our collective success!

  • You have the chance to join an exciting and fast-growing company where turnover is almost nonexistent.

  • You will work in an environment where work-life balance is not just a buzzword.

  • Supportive and collaborative environment focused on personal growth.

  • Regular general team meetings and demo days to make sure everyone is aligned with AppTweak's growth path.

  • Lunch & Learn workshops.

  • Have the chance to discover new food recipes, because yes, we love food!

  • Yearly company-wide team building in Europe.

Please note you will need a valid visa/work permit to be eligible for the role in the country you are applying for.