Mobile Marketing Specialist / ASO Expert

  • San Francisco, United States

Mobile Marketing Specialist / ASO Expert

Job description

We're looking to expand our team with a dynamic, ambitious and talented Mobile Marketing Specialist who will help grow big-name customers’ apps and games.

AppTweak is an App Store Optimization (ASO) tool driven by data science. More than 1000+ mobile marketers use our tool to audit, optimize and monitor their app page listing and increase their organic search traffic in the app stores. AppTweak has been awarded 'best ASO tool' by the App Growth Awards’ community and has recently opened a new office in San Francisco.

As an ASO expert, you will be in close relation with some of our major clients and provide them with strategic solutions to boost their app visibility and drive results. You’ll be responsible for identifying new ASO opportunities and suggest creative ASO recommendations while continuously monitoring the app portfolio of your clients. You will have the opportunity to lead cutting edge tests and experiments to acquire expert knowledge in ASO and implement your findings on dominant applications that have an impact.

Your Responsibilities

  • Become an expert on App Store Optimization
  • Establish trusted expert relationships with customers and provide expert advice to help them grow their mobile app with AppTweak:
    • Use your analytical skills to assess and grow the mobile business of our clients
    • Assess customer requirements and proactively solve problems based on your knowledge of ASO
    • Create ASO audits and provide insights for clients
    • Conduct keyword research and make data-driven recommendations to improve our clients’ app visibility and drive organic downloads
    • Monitor market trends and provide strategic insights
    • Develop use cases to help customers deepen and expand their usage of the product
  • Keep your knowledge up to date regarding new market trends and services (Apple App Store and Google Play Store)
  • Facilitate successful onboarding of new customers and provide ASO guidance to help clients improve their business with AppTweak data
  • Collaborate with the product team on product improvements based on customer feedback
  • Write articles and blog posts about the latest ASO trends and insights


Your Skills

  • 1+ year of mobile marketing experience 
  • A solid understanding of SEO or ASO
  • You have a Bachelor or Master degree in Business, Marketing or other relevant field
  • You have a strong interest in new technologies, data, apps and/or a great understanding of the mobile app industry
  • Experience with an app publisher or a consulting firm is a plus
  • You demonstrate excellent communication, presentation and writing skills
  • You demonstrate excellent listening, selling and negotiation skills
  • You are able to understand and translate complex data into meaningful decisions
  • You have the ability to juggle multiple projects at a time while keeping a strong sense of priorities
  • You have strong knowledge of Excel and PowerPoint, you are able to work with data and present them in a succinct and understandable way
  • You are familiar with data analysis tools and can make data-driven decisions

Your Profile

  • You are in possession of a valid US working permit and ready to work in San Francisco
  • You see yourself as a highly motivated, dynamic and fast learner person
  • You want to expand your knowledge in the industry and live the start-up experience
  • You’re a great listener and you are willing to learn and improve, both personally and professionally
  • “Initiatives” and “responsibilities” are not scary words for you
  • You are rigorous, well organized, methodical and analytical (results-driven)
  • You are flexible and autonomous, while you have the ability to work in a team
  • You love food (optional)