Demand Generation Marketer

As a Demand Generation Marketer, you will be responsible for designing, executing, and optimizing campaigns that generate high-quality pipeline for the sales organization, as well as drive targeted Brand Awareness within the mobile marketing ecosystem. You’ll play a crucial role in AppTweak’s GTM strategy by generating demand and turning awareness into action - owning paid social channels, remarketing, and account-based marketing (ABM) initiatives.

This is a high-impact role within the Growth team, working closely with Marketing, Design, RevOps, and Sales Development to achieve pipeline and revenue targets.

Key Responsibilities

Campaign Strategy & Execution

• Build and execute multi-channel demandgen campaigns across LinkedIn, Youtube, Meta, and Email. As well as experiment with new channels to drive awareness, trials, and Sales Qualified Opportunities.

• Manage our ABM strategy & execution, partnering with regional Sales teams to ensure our campaigns are up-to-date, aligned with target account lists, outbound strategies and seasonal trends.

• Manage Brand Awareness campaigns across paid social, partnering with Marketing on asset creation, planning budget & channel execution and reporting back on performance.

• Partner with Design, Website and Product Marketing to create compelling creatives, messaging, and landing pages that are tailored to AppTweak’s ICPs and aligned with the buyer journey.

• Monitor campaign performance, A/B test messaging & creatives, and continuously improve our campaigns towards pipeline velocity metrics or engaged awareness.
  

Pipeline & Performance Reporting

• Collaborate with RevOps to track pipeline attribution by campaign and improve our lead scoring models.

• Translate data into actionable insights and recommendations for growth experiments.

• Own regular reporting on campaign performance, budget pacing, and lead quality.
  

Collaboration with GTM Teams

• Partner with the Sales Development Team (BDRs) to ensure marketing-sourced leads are followed up effectively and nurtured into opportunities.

• Support both event & webinar marketing with digital amplification — from pre-event targeting to post-event lead nurturing.

• Align with VP Growth and CMO on quarterly pipeline creation goals.
  
  

Experimentation & Innovation

• Leverage LLM’s and AI workflows to optimize performance in your ABM and Awareness campaigns.

• Pilot new experiments across paid channels (e.g., Reddit Ads, TikTok, or AI-driven targeting).

• Contribute to AppTweak’s Growth Experiments backlog, testing new acquisition levers and automation workflows.
  

Location: ideally hybrid from Brussels, or remote from the EU.

[Please note you will need to be based in the European Union and to have a valid visa/work permit to be eligible for the role].

• 3+ years of experience in B2B SaaS Demand Generation, ideally in a data-driven or marketing tech company.

• Proven track record of managing performing ABM programs.

• Proven track record of effectively managing campaigns across paid social channels: LinkedIn, Meta, Youtube or programmatic.

• Familiar with CRM (preferably Hubspot or Salesforce) and Marketing Analytics Tools (eg. GA4, Supermetrics, Funnel).

• Excellent analytical mindset: able to interpret data and transform insights into performance improvements.

• Strong communication and collaboration skills, comfortable working cross-functionally with marketing, sales and operations.
  

Nice to Have

• A big plus for prior experience within and understanding of the App Marketing Ecosystem.

• Familiarity with AI-driven marketing tools (e.g., N8N, Figma AI, etc.).

• Prior experience managing video creation projects.

• Familiarity with Webbuilders like Elementor.

What’s in it for you?

• Grow your career with one of Belgium’s top tech scale-ups.

• Competitive and optimized salary package.

• 12 RTT days per year, on top of regular holidays.

• Flexibility in your work, with opportunities to learn and express your creativity.

• A diverse team within a flat hierarchy: altogether we speak more than 15 languages!

• Connect with colleagues during quarterly team-building events and a yearly company-wide retreat.

• Make a difference with one volunteer day every quarter to give back to the community.

• And yes, we’re serious about food: get ready to swap recipes and enjoy delicious moments with the team! 🍴

Who are we?

AppTweak is the trusted App Store Marketing & Intelligence Platform for mobile leaders worldwide; we provide innovative solutions that help apps and games optimize their App Store presence and increase downloads. For 10+ years, companies including Uber, Adobe, and Zynga have trusted our unique metrics, actionable insights, and expertise to make informed decisions and achieve long-term success in the competitive mobile market.

Driven by data science and a human-centered approach, AppTweak is recognized for its innovative features and rapid growth. We have been awarded “ASO Tool of the Year” and “App Data Platform of the Year” by the App Growth Awards, and have been four times recognized as one of the fastest-growing technology companies by Deloitte Belgium.

Today we are a team of +120 people based in 7 offices around the globe (Brussels, San Francisco, Bengaluru, Tokyo, Seoul, London and Beijing) supporting more than +2,000 customers worldwide.

Becoming an Apple Certified partner for Apple Ads this year means we’re entering our fast growth stage and are looking for ambitious individuals to join our team!