Head of Apple Ads (Global)

AppTweak is the leading App Store Marketing platform, trusted by the world’s most successful mobile companies, including King, EA, PayPal, and Amazon. With a suite of data-driven tools and a strong team of consultants, we help apps and games grow their visibility and performance in the App Store and on Apple Ads.

As an official Apple Ads Partner, AppTweak is doubling down on paid growth. We’re looking for a Head of Apple Ads (Global) to lead our Apple Ads practice, drive alignment across regions, and scale impact for both prospects and existing customers.

As Head of Apple Ads, you’ll own AppTweak’s global Apple Ads strategy and execution across three regions. This is a leadership role sitting at the intersection of Consulting, Product, Partnerships, Sales, and Customer Success Managers.

If you have what it takes to help us grow, we’d love to hear from you!

Location: remote from the US, EMEA, or APAC, or hybrid from one of our offices in Brussels or San Francisco.

Your mission:

• Build a consistent global operating model (processes, playbooks, reporting) with Global Ad Spend Growth as your main KPI.

• Align how the three regions work, sell, deliver, and measure success

• In the context of our partnership, support with requests from Apple Ads linked to account collaboration, strategy alignment for key accounts, success stories, and reporting

• Drive growth through measurable outcomes, with a key focus on trial → paid conversion.

• Build a client tiering to ensure our existing clients are supported and growing through Apple Ads

• Unlock synergies and business opportunities with the ASO side of the business. 

• Be a business acumen and learn how/when to leverage and feed our Managed Services team with new clients, services and opportunities. 

• Build and develop a team of Apple Ads experts 

Key Responsibilities

1) Global practice leadership & regional alignment

• Build and roll out a global Apple Ads operating model across the 3 regions (ways of working, roles, handoffs, KPIs).

• Define playbooks, best practices, and quality standards for Apple Ads consulting and enablement

• Create a cadence for global reporting, pipeline visibility, performance review, and cross-region learnings.
  
  

2) Trial-to-paid conversion ownership

• Own the trial-to-paid conversion strategy for our Apple Ads product - Campaign Manager.

• Define the “successful trial” framework: what needs to happen during trial, when, and by whom.

• Partner with Sales/CSM/Consulting/Marketing/Product to improve conversion rates through better onboarding, education, and proof of value.
  
  

3) Client outcomes & delivery excellence (existing clients included)

• Support key accounts directly (especially strategic/complex ones), ensuring strong delivery and measurable performance improvements.

• Drive campaign excellence: audits, structure, scaling plans, bidding/automation guidance, creative learnings, and measurement frameworks.

• Identify risks early (performance, adoption, churn), and coordinate action plans with CSM and regional leads.
  
  

4) Tool adoption & revenue growth (AGC, Apple Ads + CM)

• Accelerate adoption and usage of AppTweak’s Apple Ads capabilities.

• Build scalable enablement: training materials, onboarding flows, templates, reporting packs.

• Surface upsell and expansion opportunities; partner with Sales and CSM to convert them.
  
  

5) Cross-functional leadership (Product, Partnerships, Marketing)

• Provide structured product feedback to influence roadmap and improve what drives trial success and retention.

• Support Apple Ads partnership requirements with customer stories, performance reporting, and strategic initiatives.

Contribute to thought leadership: case studies, webinars, playbooks, and sales enablement content.

• 5+ years experience in Apple Ads / paid UA / performance marketing, with a strong track record of scaling accounts and improving outcomes.

• Experience leading a function, practice, or multi-stakeholder program (people leadership not mandatory, but strong leadership skills are).

• Deep knowledge of Apple Ads (campaign structures, scaling, measurement, brand vs generic, CPP/CPA optimization, creative and funnel impact).

• Strong analytical and strategic thinking: you can turn data into decisions and clear plans.

• Excellent communication: you can align teams across regions and influence senior stakeholders.

• Comfortable operating cross-functionally (Consulting, Product, Sales, CSM, Partnerships, Marketing). 

• Process builder mindset: you love creating repeatable systems that scale.

• Experience working with the US.

• Bonus: experience in SaaS and/or Campaign Management partner, tools, or product-led motions; familiarity with trial activation frameworks.

[Please note you will need to have a valid visa/work permit for the Country of your choice in order to be eligible for the role].

What’s in it for you?

• Grow your career with one of Belgium’s top tech scale-ups.

• Competitive and optimized salary package, within market standards, also according to your geographic location.

• Flexibility in your work, with opportunities to learn and express your .

• A diverse team within a flat hierarchy: altogether we speak more than 15 languages!

• Connect with colleagues during quarterly team-building events and a yearly company-wide retreat in person.

• And yes, we’re serious about food: get ready to swap recipes and enjoy delicious moments with the team! 🍴

If you’re based in Belgium:

• 12 RTT days per year, on top of regular holidays.

• Make a difference with one volunteer day every quarter to give back to the community.