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Head of Marketing

  • Brussels, Brussels, Belgium

Job description

We are looking for a passionate and experienced ✨ Head of Marketing ✨ to join our team.

As Head of Marketing, you will lead the marketing department in achieving its objectives to grow AppTweak’s revenue by driving awareness and demand for our products. The ideal candidate should have a track record of successfully leading and motivating a diverse team, developing and executing innovative marketing campaigns, and have a deep understanding of the SaaS industry.


You’ll report to Alexandra, our CMO, based in San Francisco.

Your responsibilities

Drive awareness and demand for our products

  • Own the demand generation strategy by implementing and executing end-to-end programs to drive brand awareness, inbound pipeline generation, and accelerated inbound revenue.

  • Scale paid acquisition strategies to build a pipeline and reach our strong growth targets.

  • Supervise content creation such as blogs, whitepapers, organic social and videos to support demand creation initiatives.

  • Oversee marketing operations, including marketing automation (via Hubspot), lead management, attribution, data analysis and reporting.

Actively participate in cross-department cooperation

  • Collaborate with sales, product and finance teams to align marketing efforts with business goals and objectives.

  • Collaborate with APAC marketing & revenue teams to ensure alignment of objectives and sharing of best practices.

Lead and mentor the marketing team

  • Lead and mentor the marketing team, fostering an environment of growth and development.

  • Lead and inspire the marketing design team to deliver impactful creatives and enhance AppTweak’s visual identity.

  • Encourage a culture of innovation and continuous improvement within the team.

Job requirements

  • 6+ years of experience in marketing, with a minimum of 2 years in a leadership role
  • Former experience in a SaaS company

  • Outstanding leadership capabilities, including the ability to successfully motivate and challenge a team

  • Excellent content creation skills, with the ability to create fascinating content that seizes the attention of our buyers

  • Fluency in paid media and a strong track record with marketing automation platforms like Hubspot

  • An innovative mindset, you're hands-on and autonomous; you find creative solutions to problems in a fast-moving environment

  • Proactive, results-driven, and highly organized, with strong attention to detail

What’s in it for you

  • An exciting and fast-growing company with a people-first culture.

  • Flexibility in your work and opportunities for continuous learning and creative thinking.

  • Supportive and collaborative environment focused on personal growth.

  • Yearly company-wide team building in Europe to meet your colleagues from all over the world.

  • Regular general team meetings and demo days to make sure everyone is aligned with AppTweak's growth path, mission, and vision.

  • Hybrid office/work-from-home policy.

  • 20 paid holidays per year + 12 days RTT on top of the fundamentals (meal vouchers, annual “éco-chèques”, hospitalization & group insurance, end-of-the-year bonus, etc.)

  • Chance to discover new food recipes, because yes, we love food!

Our recruitment process

  • A first video call with the HR team to get to know each other and tell you more about AppTweak.

  • A video interview with the hiring manager (CMO) to deep dive into your past experience and learn more about your aspirations

  • An assessment, to test your skills related to the position

  • Final call with the CEO

About AppTweak
AppTweak is an App Store Marketing & Intelligence Platform, we provide innovative solutions that help apps and games optimize their organic and paid performance in the app stores. For 10+ years, mobile leaders including Uber, Adobe, Zynga and King, have trusted our unique metrics, actionable insights and expertise to grow their app downloads.

Driven by data science and a human-centered approach, AppTweak is recognized for its innovative features and rapid growth. We have been awarded “ASO Tool of the Year” and “App Data Platform of the Year” by the App Growth Awards, and have been four times recognized as one of the fastest-growing technology companies by Deloitte Belgium.

Today we are a team of 100+ people based in 8 offices around the globe (Brussels, San Francisco, Bengaluru, Tokyo, Seoul, London, Montreal and Beijing) supporting more than 2,000+ customers worldwide. We’re gearing up for fast growth and are looking for ambitious individuals to join our team! 


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