Product Marketing Specialist

We are looking for a curious and detail-oriented Product Marketing Specialist to join our growing marketing team.

You'll be responsible for creating clear, compelling content that brings our products to market - from blog posts and release notes to launch emails and competitive analysis.

If you're a strong writer who loves turning complex information into clear stories, and you're excited to work behind the scenes of the world's most popular apps and games, we'd love to hear from you.

Location: Brussels, hybrid.

Ideal Start date: September/October 2026.

[Please note you will need to be based in Belgium and to have a valid visa/work permit to be eligible for the role].

Key responsibilities: 

Product communication & content:

• Write blog posts, help articles, and product announcements

• Create launch assets including emails, videos, and sales enablement materials

• Repurpose existing content (webinars, demos) into written formats

Research & market intelligence:

• Research competitors, market trends, and customer needs

• Synthesize findings into actionable insights for positioning and messaging

• Maintain competitive documentation and product comparisons

Cross-functional collaboration:

• Work with Marketing, Product, and Customer Success teams on launches and content

• Support user onboarding initiatives through email sequences and in-app messaging

• Gather customer feedback to inform product messaging

Must-have:

• Exceptional written English (native or near-native level)

• Strong logical thinking - you can structure information clearly and spot gaps

• Bachelor's or Master's degree in Marketing, Communication, Business, or related fields

• 0-1 year of experience in marketing, communications, content, or related fields (internships and academic projects count)

• Excited about using AI to move fast without sacrificing quality

• Curious self-starter who asks questions and figures things out independently

Nice-to-have:

• Understanding of mobile apps, app marketing, or ASO

• Video editing or basic design skills

• Experience with B2B SaaS products

• Familiarity with marketing tools (Google Analytics, HubSpot, Mixpanel)

• Experience in a fast-paced or startup environment

What’s in it for you?

• Grow your career with one of Belgium’s top tech scale-ups.

• Competitive and optimized salary package.

• 12 RTT days per year, on top of regular holidays.

• Flexibility in your work, with opportunities to learn and express your creativity.

• A diverse team within a flat hierarchy: altogether we speak more than 15 languages!

• Connect with colleagues during quarterly team-building events and a yearly company-wide retreat.

• Make a difference with one volunteer day every quarter to give back to the community.

• And yes, we’re serious about food: get ready to swap recipes and enjoy delicious moments with the team! 🍴

About AppTweak

AppTweak is the trusted App Store Marketing & Intelligence Platform for mobile leaders worldwide. For over 10 years, companies like Uber, Adobe, and Zynga have relied on AppTweak to grow their apps using accurate data, actionable insights, and deep market expertise.

We're a team of 130+ people across 8 offices worldwide, supporting more than 2,000 customers globally. Driven by data science, AI, and a human-centered approach, AppTweak is recognized for innovation, rapid growth, and a collaborative culture.

Becoming an Apple Ads Partner in 2024 marked a new growth chapter for AppTweak. We're now looking for ambitious people who want to grow with us and help shape what's next.